Essentials of Marketing Research

by William R. Dillon and Thomas J. Madden

Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256081123
• ISBN13: 9780256081121
• Release Date: January 1993
• Publisher: Irwin Professional Publishing
• Length: 556 Pages
• Weight: 3.00 lbs.