Environmental Marketing: Strategies, Practice, Theory, and Research

By William Winston and Alma T Mintu-Wimsatt

Book Overview

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly "green" marketing movement, toward marketing concepts and tools that not only serve your organization's objectives, but preserve and protect the environment as well.

• Format: Paperback
• Language: English
• ISBN: 1560249285
• ISBN13: 9781560249283
• Release Date: January 1997
• Publisher: Routledge
• Length: 438 Pages
• Weight: 1.46 lbs.
• Dimensions: 1.1" x 5.8" x 8.6"