Environmental Marketing Management: Meeting the Green Challenge

By Ken Peattie

This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273602799
• ISBN13: 9780273602798
• Release Date: April 1995
• Publisher: Financial Times Management
• Length: 315 Pages
• Weight: 1.39 lbs.
• Dimensions: 10.0" x 1.0" x 7.8"