Entrepreneurship

By Joao Heitor de Avila Santos

Entrepreneurship is the process of creating, developing, and managing a new business venture with the goal of making a profit or fulfilling a need in the marketplace. This textbook explores the principles and practices of starting and running a successful business. It provides readers with a practical understanding of the entrepreneurial mindset and the skills necessary to launch a new venture. The author provides real-world examples and case studies of successful entrepreneurs and their ventures. The book also offers insights into the challenges and risks associated with starting and running a business, and provides strategies for overcoming them.

• Format: Paperback
• Language: English
• ISBN: 1774697165
• ISBN13: 9781774697160
• Release Date: January 2024
• Publisher: Toronto Academic Press
• Length: 260 Pages