Entrepreneurship

By Andrew Zacharakis, William D. Bygrave, Sean Wise, et al.

Book Overview

How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results. It explores the trials and tribulations of entrepreneurship so that readers will have the necessary tools to start their own businesses. Critical steps are explained in an engaging style that helps make complex issues easy to understand. * Integrates case studies throughout the chapters to show readers how the information is applied in the real world. * Outlines successes as well as failures to paint a realistic picture of the difficulties involved in starting a business. * Discusses how to recognize opportunities and formulate a winning strategy. * Explains how to create a business plan and build pro forma financial statements. * Covers how to acquire equity financing and getting access to funds.

• Format: Paperback
• Language: English
• ISBN: 0471755451
• ISBN13: 9780471755456
• Release Date: March 2007
• Publisher: Wiley
• Length: 640 Pages
• Weight: 2.25 lbs.
• Dimensions: 10.1" x 0.9" x 8.0"

Customer Reviews

good quality

My book came in ahead of schedule and in plenty of time for the start of school. The book's quality was great, it was new and wrapped in plastic which kept it from getting damaged. I'd definitely order from this person again!

Entrepreneurship

Good read. Contains a lot of useful information for anyone who is thinking about becoming an entrepreneur. Contains cases of various companies, some well-known, and explains the initiative the companies took in order to be very successful.

what a GEM

I'm actually using this book right now for one of my classes. Normally I don't read my text books, i just kinda reference them. But this book is just gold. The case studies are the best. We get to see first hand what entrepreneurs go though and all the challenges that may come up. It's a great reality check. I'm not finished with it yet, but at this rate, I WANT to finish it, even though it's not required for class. If you're new to entrepreneurship, but you know you HAVE to control your own financial destiny. This book is a must.

Entrepeneurship

One of the best books I had in College. The case studies in the text were extremely helpful. I would recommend the book to any budding entrepreneur or business major.

Don't leave home without it!

Hey fellow Entrepreneurs.....This book is our Bible, Old and New Testament both. It presents an owners' perspective, a strategic "big picture" perspective on starting a new business venture. William Bygrave and Andrew Zacharakis,the authors, write like they are our coaches who want us to succeed. If you truly want to transform your business dream into a successful enterprise put this playbook into action. They wrote it for us. Buy it and use it. Break a leg!