Entrepreneurship in Tourism

by Andreas Walmsley

Book Overview

This timely and innovative book is a theoretically-underpinned yet accessible introduction to entrepreneurship in tourism.

The volume takes an intuitive step-by-step approach through entrepreneurship in tourism: it begins with a review of key concepts in entrepreneurship and applies these to tourism; it then tackles the practical elements of the entrepreneurial process in tourism as well as firm growth with a specific focus on entrepreneurial...

• Format: Hardcover
• Language: English
• ISBN: 1032745649
• ISBN13: 9781032745640
• Release Date: May 2025
• Publisher: Routledge
• Length: 280 Pages