Emancipating the Professions: Marketing Opportunities from De-regulation

By Aubrey Wilson

The author provides a complete account of de-regulation illustrating what has occurred to date and how to restructure marketing approaches to exploit new freedoms. Discusses areas in which future de-regulation will transpire. Outlines possibilities for professional companies to incorporate and limit liability, permission to claim specialization, fee sharing with other professions or non-professionals and generation of multidisciplinary practices.

• Format: Hardcover
• Language: English
• ISBN: 0471944378
• ISBN13: 9780471944379
• Release Date: September 1994
• Publisher: Wiley
• Length: 400 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.4" x 1.2" x 6.3"