Elements of Multinational Strategy

by Keith Head

Book Overview

This book on international business merges managerial decision-making in with the conceptual tools provided by international economics. It integrates the theoretical study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book first covers some basic material on exchange rates that is essential for understanding all types of international business...

• Format: Paperback
• Language: English
• ISBN: 354074438X
• ISBN13: 9783540744382
• Release Date: November 2007
• Publisher: Springer
• Length: 208 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.3" x 9.2"