Electronic Business and Marketing: New Trends on Its Process and Applications

Book Overview

Towards New Generation E-Business and Marketing.- Results of CRM Adoption in Large Companies in Portugal.- The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture.- POST-VIA: Develop Individualized Marketing Strategies for Tourists.- A Help Desk Support System based on Relationship between Inquiries and Responses.- The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach.- Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies.- Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance.- Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model.- Social Media Networker: A New Profile for a New Market.- Context-aware Advertising in Pervasive Computing Environment.- Towards Early Detections of the Bad Debt Customers among the Mail Order Industry.

• Format: Paperback
• Language: English
• ISBN: 3642428274
• ISBN13: 9783642428272
• Release Date: May 2015
• Publisher: Springer
• Length: 177 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"