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Election Campaigning: The New Marketing of Politics
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Election Campaigning: The New Marketing of Poli... 0631198113 Book Cover

Election Campaigning: The New Marketing of Poli...

By
Edition Description

The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media...

Edition Details
Format:Paperback
Language:English
ISBN:0631198113
Format: Paperback
Condition:
$
67.71
50 Available
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