Election Campaigning: The New Marketing of Politics

by Dennis Kavanagh

The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0631198113
• ISBN13: 9780631198116
• Release Date: September 1995
• Publisher: Wiley-Blackwell
• Length: 288 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"