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Effective Crm Using Predictive Analytics
Edition Description
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into...
Edition Details
Format:Hardcover
Language:English
ISBN:1119011558
Format: Hardcover
Condition:
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Effective Crm Using Predictive Analytics
Edition Description
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into...
Edition Details
Format:Hardcover
Language:English
ISBN:B01A1RFA74
Format: Hardcover
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