Economic And Marketing Theories Research

By Johnny C.H. Lok

Economic man meansThe economist's model of human behavior, it seems to economic man. They assume that people acted in their own self-interest. The society was made better off by every body pursuing their selfish interests through the workings of the invisible hand. So, behavioral economics has concluded on psychological insights into human behavior toexplain economic phenomena.

• Format: Paperback
• Language: English
• ISBN: 1086357159
• ISBN13: 9781086357158
• Release Date: January 1
• Publisher: Independently Published
• Length: 312 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.7" x 8.0" x 10.0"