Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability

By Pavel Reyes Mercado and Pável Reyes-Mercado

Introduction.- Chapter 1 Macro perspectives of Eco-Innovations.- Chapter 2 Research Foundations: Retrospects and Prospects.- Chapter 3 Research Model.- Chapter 4 Research Approach.- Chapter 5 Unveiling Consumer's Insights.- Chapter 6 Driving Change: Converging Business and Policy.- Chapter 7 Challenges Ahead.- Appendices.

• Format: Hardcover
• Language: English
• ISBN: 1137587415
• ISBN13: 9781137587411
• Release Date: June 2016
• Publisher: Palgrave MacMillan
• Length: 131 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"