E-Marketing: principles and practices

By Suman Kumar Kanth Sanjay Mohapatra and Sanjay Mohapatra

The book introduces the students to the concepts of e-marketing and describes the need for automation in marketing function. It discusses an approach for designing a sustainable internet enabled... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843354979
• ISBN13: 9783843354974
• Release Date: September 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 236 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"