E-Marketing in Sport

by Simon Chadwick and Allan Edwards

Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport business and offer a complete guide to the effective use of e-marketing in sport.

The book explores every key aspect of e-marketing and digital media in sport business, including:

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• Format: Paperback
• Language: English
• ISBN: 0415577101
• ISBN13: 9780415577106
• Release Date: January 2021
• Publisher: Routledge
• Length: 288 Pages