E-business: Strategic Thinking And Practice: Text with Web Access Passkey

By Brahm Canzer

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.A model e-business plan is offered on the Students' Web Site and provides a template that students can use to launch an actual B2B firm.The Internet and Related Technologies chapter has been transferred to the Web Site, providing a solid introductory chapter to the history and development of the Internet.

• Format: Hardcover
• Language: English
• ISBN: 061864153X
• ISBN13: 9780618641536
• Release Date: January 2005
• Publisher: Houghton Mifflin
• Length: 347 Pages
• Weight: 1.55 lbs.