Doing Focus Groups

By Rosaline Barbour

Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

• Format: Paperback
• Language: English
• ISBN: 147391244X
• ISBN13: 9781473912441
• Release Date: October 2018
• Publisher: Sage Publications Ltd
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"