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Does Marketing Need Reform?: Fresh Perspectives...
By Jagdish N. Sheth and Raj Sisodia
Edition Description
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has...
Edition Details
Format:Paperback
Language:English
ISBN:0765616998
Format: Paperback
Condition:
$
72.99
50 Available
Does Marketing Need Reform?: Fresh Perspectives...
By Jagdish N. Sheth and Raj Sisodia
Edition Description
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has...
Edition Details
Format:Hardcover
Language:English
ISBN:076561698X
Format: Hardcover
Condition:
$
290.00
50 Available
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