Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future

by Jagdish N. Sheth and Raj Sisodia

Book Overview

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources...

• Format: Paperback
• Language: English
• ISBN: 0765616998
• ISBN13: 9780765616999
• Release Date: January 2006
• Publisher: Routledge
• Length: 360 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.9" x 7.0" x 9.9"