All Formats & Editions

Takes the reader through precise step-by-step instructions from direct marketing philosophy to implementing and evaluating campaigns. Focusing on saving money, it teaches cost-saving production methods, how to save money at the post office as well as how to get the most from... Read Full Overview

In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns--at... Read Full Overview

In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-at a... Read Full Overview