Do It Yourself Bus Promo Kit

by Jack Griffin

Book Overview

Small businesses now have an opportunity to create personal, direct communications that are highly sales-effective, without looking slick and overproduced. This tool kit contains hundreds of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131060066
• ISBN13: 9780131060067
• Release Date: January 1995
• Publisher: Simon & Schuster
• Length: 300 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.1" x 7.0" x 9.2"

Customer Reviews

small business marketing cookbook

As the title suggests, this book is a how-to guide for marketing and promoting your business. It contains hundreds of scripts, ready made examples, and can help with dealing with customers on all levels.More than half the book is focused on written communications. It contains suggestions as well as ready-made examples-- from cold sales letters to the touchy subject of dealing with customer credit issues.The remainder of the book deals with communicating with customers over the phone, print advertisements, creating press kits, TV and radio. It even has scripts for effectively handling irate customers.I would especially recommend this book for small business owners.

Excellent book

These types of books tend to be stilted, but not this one. The examples are written in a contemporary style and provide a good basis to jump start your thinking. In an attempt to be all things, the author includes chapters on Radio/Television. These chapters can't possibly do justice to the subjects.