Disney Y El Arte del Servicio Al Cliente [Spanish]

By Theodore Kinni

Desde que Walt Disney empez su estudio de animaci n, la empresa nunca ha conocido otra cosa m s que el xito. A qu se debe esto? Son los personajes carism ticos de sus pel culas o sus parques de atracciones la clave de su crecimiento? Es f cil pensar que estos elementos son la respuesta, pero en realidad la magia est en su visi n como empresa.
El Instituto Disney, junto con Theodore Kinni, muestra c mo plantear un prop sito com n, est ndares de calidad, pol ticas de servicio, as como un manejo adecuado del lugar de trabajo (el escenario) y una buena direcci n de los empleados (el reparto); asimismo, ense a c mo integrar todos estos componentes en el proceso de atenci n y servicio.
En estas p ginas encontrar s la manera de ofrecer el servicio de calidad que a tus clientes encantar , y podr s echar un vistazodetr s de las bambalinas de la maquinaria y descubrir c mo Disney lo hace. Prep rate para llevar la magia a tu empresa

Since Walt Disney started his animation studio, the company has known nothing but success. What is the reason for this? Is it the charismatic characters in its movies or its theme parks that are the key to its growth? It's easy to think these elements are the answer, but in reality, the magic lies in its vision as a company.
The Disney Institute, together with Theodore Kinni, demonstrates how to establish a common purpose, quality standards, service policies, as well as proper management of the workplace (the stage) and effective leadership of employees (the cast); it also teaches how to integrate all these components into the customer service process.
In these pages, you'll find ways to deliver the kind of high-quality service your customers will love, and you'll get a behind-the-scenes look at the inner workings of Disney. Get ready to bring the magic to your business

• Format: Paperback
• Language: Spanish
• ISBN: 6078756974
• ISBN13: 9786078756971
• Release Date: October 2024
• Publisher: Panorama Editorial
• Length: 176 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"