Direct Response Television: The Authoritative Guide

By Frank R. Brady and J. Angel Vasquez

Book Overview

Packed with common-sense guidance and practical information, Direct Response Television shows you how to capitalize on the potential and avoid the pitfalls of this hot medium. You'll become... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844235482
• ISBN13: 9780844235486
• Release Date: January 1995
• Publisher: Ntc Business Books
• Weight: 1.90 lbs.
• Dimensions: 8.5" x 1.3" x 7.5"