Direct Response Fund Raising: Mastering New Trends for Results (Afp/Wiley Fund Development Series) [With CDROM]

by Michael Johnston

Nonprofits can boost donor and membership response rates with these exciting examples and tips guaranteed to reinvigorate direct mail campaigns The success of a nonprofit direct mail program requires... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471380245
• ISBN13: 9780471380245
• Release Date: January 2000
• Publisher: Wiley
• Length: 216 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.9" x 7.3" x 10.2"