Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series)

by Merlin Stone

This guide shows marketing managers how to avoid direct marketing disasters and reap the benefit of properly executed campaigns. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273616897
• ISBN13: 9780273616894
• Release Date: January 1995
• Publisher: Financial Times Management
• Weight: 1.05 lbs.
• Dimensions: 10.0" x 0.8" x 6.8"