Direct and Database Marketing

By Graeme McCorkell

This book places great emphasis on the application of one-to-one marketing databases to the marketing process. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749419601
• ISBN13: 9780749419608
• Release Date: September 1997
• Publisher: Kogan Page
• Length: 320 Pages
• Weight: 1.06 lbs.
• Dimensions: 9.2" x 0.7" x 6.1"

Customer Reviews

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I am gaining a tremendous amount of knowledge on direct marketing from this book. It Provides a good comprehensive overview on the subject. Probably more appropriate for the novice than the expert but of some value to both.