Digital Marketing

By: Koley, Jyotirmoy

Digital marketing is the strategic application of digital platforms and technologies to target particular online audiences with advertisements for goods, services, and brands. Email marketing, PPC advertising, affiliate marketing, influencer marketing, mobile marketing, analytics, data-driven marketing, social media marketing, SEO, and content marketing are all included. The POEM Framework, segmentation and message customization, and the consumer decision journey are the three primary components that are the subject of the text's thorough examination of the digital marketing process. Reach, cost-effectiveness, and real-time interaction are the three main goals of social media marketing.

• Format: Paperback
• Language: English
• ISBN: 620844022X
• ISBN13: 9786208440220
• Release Date: March 2025
• Publisher: LAP Lambert Academic Publishing
• Length: 92 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"