Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

By Chuck Hemann

Book Overview

Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why Good news: neither have... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789750309
• ISBN13: 9780789750303
• Release Date: April 2013
• Publisher: Pearson Education
• Length: 364 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"