Digital Dawn in Adland: Transforming Australian Agencies

by Robert Crawford

Book Overview

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital...

• Format: Paperback
• Language: English
• ISBN: 1032016639
• ISBN13: 9781032016634
• Release Date: January 2023
• Publisher: Routledge
• Length: 166 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"