Dictionary of Social and Market Research

By Wolfgang J. Koschnick

This dictionary provides an exhaustive source of definitions and explanations of terms, techniques and concepts pertaining to both the theory and practice of social and market research.

• Format: Hardcover
• Language: English
• ISBN: 0470237333
• ISBN13: 9780470237335
• Release Date: July 1996
• Publisher: Wiley
• Length: 424 Pages
• Weight: 1.65 lbs.
• Dimensions: 9.5" x 1.2" x 6.4"