Dictionary of Marketing

By Wolfgang J. Koschnick

This dictionary contains more than 5000 definitions and explanations of the terms used in the fields of marketing and advertising. In cases where a term or definition was originated by, or is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0566076128
• ISBN13: 9780566076121
• Release Date: January 1995
• Publisher: Gower Pub Co
• Length: 647 Pages
• Weight: 2.20 lbs.
• Dimensions: 9.8" x 1.8" x 6.8"