Dlb 91: American Magazine Journalists, 1900-1960, First Series

by Gale Cengage Learning and Sam Riley

By the beginning of the 20th-century, mass production had converted the economics of the nation from scarcity to abundance. National advertising gained importance, and the only available medium was the magazine--not the old-style literary magazine, but a new manifestation. Publishers came to see subscibers less as readers and more as consumers as magazines grew to become a part of the marketing process. This evolution -- orchestrated and implemented...

• Format: Hardcover
• Language: English
• ISBN: 0810345714
• ISBN13: 9780810345713
• Release Date: March 1990
• Publisher: Gale Cengage
• Length: 352 Pages
• Weight: 2.25 lbs.