Developing Questions for Focus Groups

by Richard A. Krueger

Book Overview

Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books,...

• Format: Paperback
• Language: English
• ISBN: 0761908196
• ISBN13: 9780761908197
• Release Date: July 1997
• Publisher: Sage Publications, Inc
• Length: 128 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.3" x 6.9" x 10.1"