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Designing Health Messages: Approaches from Comm... 0803953984 Book Cover

Designing Health Messages: Approaches from Comm...

Edition Description

"Chapter overviews, subheadings, and summaries facilitate a quick reading and review for graduate students and busy professionals in public health, the social sciences, communication, and related health policy-making fields."

--Academic Library Book Review

How...

Edition Details
Format:Paperback
Language:English
ISBN:0803953984
Format: Paperback
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Designing Health Messages: Approaches from Comm... 0803953976 Book Cover

Designing Health Messages: Approaches from Comm...

Edition Description

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication...

Edition Details
Format:Hardcover
Language:English
ISBN:0803953976
Format: Hardcover
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