Designing Health Messages: Approaches from Communication Theory and Public Health Practice

Book Overview

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential...

• Format: Paperback
• Language: English
• ISBN: 0803953984
• ISBN13: 9780803953987
• Release Date: February 1995
• Publisher: Sage Publications, Inc
• Length: 320 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.8" x 5.8" x 8.4"

Customer Reviews

Great book.

Nice collection of pieces on how health campaigns can succeed and fail. I refer to it often.

good integration of theory into practice

I've read this book quickly and now plan to use it intensely for my grad studies and my work in public health. Excellent practical advice for those of us on the front line who need to influence health behaviors of individuals and groups. Practical advice which is soundly based on theory - adding to the validity of the authors' recommendations.