Design for How People Think: Using Brain Science to Build Better Products

by John Whalen

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular...

• Format: Paperback
• Language: English
• ISBN: 1491985453
• ISBN13: 9781491985458
• Release Date: April 2019
• Publisher: O'Reilly Media
• Length: 236 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"