Demystifying Marketing: A Guide to the Fundamentals for Engineers

by Patrick Forsyth and Patrick Forsyth

Marketing is a big topic. It is complex, vital - and yet too often misunderstood.

Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit.

Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds...

• Format: Paperback
• Language: English
• ISBN: 0863418066
• ISBN13: 9780863418068
• Release Date: October 2007
• Publisher: Institution of Engineering & Technology
• Length: 216 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"