Defining, Measuring and Managing Consumer Experiences

By Annarita Sorrentino

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

• Format: Paperback
• Language: English
• ISBN: 0367559080
• ISBN13: 9780367559083
• Release Date: April 2022
• Publisher: Routledge
• Length: 120 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"