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Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
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Deception In The Marketplace: The Psychology of... 080586086X Book Cover

Deception In The Marketplace: The Psychology of...

by , , , et al.
Edition Description

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and financial resources,...

Edition Details
Format:Hardcover
Language:English
ISBN:080586086X
Format: Hardcover
Condition:
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170.00
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