Data Mining Techniques in Crm: Inside Customer Segmentation

By Konstantinos Tsiptsis and Antonios Chorianopoulos

Book Overview

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

• Format: Hardcover
• Language: English
• ISBN: 0470743972
• ISBN13: 9780470743973
• Release Date: March 2010
• Publisher: Wiley
• Length: 372 Pages
• Weight: 1.72 lbs.
• Dimensions: 1.0" x 6.7" x 9.6"