Data-Driven Decision-Making in Marketing: A Casebook in Power BI

By Igor Balk

Turn Data into Better Marketing Decisions
Most marketing analytics books stop at theory. This one doesn't. Data-Driven Decision-Making in Marketing is built around a Power BI casebook, so you work through real business questions instead of reading about them.
You start with messy data and end with a decision you can defend. Along the way: cleaning and shaping data, building visualizations and dashboards that actually answer something, forming hypotheses, and reading results without fooling yourself. The point isn't the charts. It's the thinking behind them.

Inside the bookHow data-driven decisions actually get made, and where they go wrongPicking the right tool for the question in front of youCleaning and transforming data that arrives brokenDesigning dashboards people will readHypothesis trees, MECE structuring, and the biases that quietly wreck analysisA full case-based walkthrough in Power BIWho it's for
Marketers, analysts, consultants, business leaders, and students - anyone who has data sitting in front of them and needs to make a call, not just a chart.

About the author
Dr. Igor Balk is a technology executive, educator, and entrepreneur who has spent his career in data analytics, AI, and product development. His focus is the same as this book's: taking complicated information and turning it into a decision someone can act on.

• Format: Paperback
• Language: English
• ISBN: B0H8F6VVL3
• ISBN13: 9798988474548
• Release Date: July 2026
• Publisher: Global Innovation Labs LLC
• Length: 392 Pages
• Weight: 1.48 lbs.
• Dimensions: 0.8" x 7.5" x 9.3"