Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

by Paul W. Farris, Rajkumar Venkatesan, Ronald T Wilcox, et al.

Book Overview

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics , three pioneering experts integrate all three core areas of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133552527
• ISBN13: 9780133552522
• Release Date: June 2014
• Publisher: Pearson FT Press
• Length: 300 Pages
• Weight: 1.52 lbs.
• Dimensions: 0.9" x 7.3" x 9.6"