Customers Are People ... the Human Touch

by John McKean

Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch"... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470848898
• ISBN13: 9780470848890
• Release Date: December 2002
• Publisher: Wiley
• Length: 324 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.9" x 6.4" x 9.2"