Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by Timothy L. Keiningham and Lerzan Aksoy

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0789034352
• ISBN13: 9780789034359
• Release Date: December 2006
• Publisher: Routledge
• Length: 152 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"