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Customer Knowledge Management: Improving Custom...
By Silvio Wilde
Edition Description
1.Introduction.- 1.1 Preface.- 1.2 Research Problem.- 1.3 Research Objective.- 1.4 Structure of the Book.- 1.5 From KM to CRM: 'PKMA', '5-Step CDLS', 'CRI-C' and 'SIS'.- 2. Small and Medium-Sized Enterprises.- 2.1 Preface.- 2.2 Nature and Importance of SMEs in Europe.- 2.3...
Edition Details
Format:Paperback
Language:English
ISBN:3642423663
Format: Paperback
Condition:
$
54.99
Customer Knowledge Management: Improving Custom...
By Silvio Wilde
Edition Description
1.Introduction.- 1.1 Preface.- 1.2 Research Problem.- 1.3 Research Objective.- 1.4 Structure of the Book.- 1.5 From KM to CRM: 'PKMA', '5-Step CDLS', 'CRI-C' and 'SIS'.- 2. Small and Medium-Sized Enterprises.- 2.1 Preface.- 2.2 Nature and Importance of SMEs in Europe.- 2.3...
Edition Details
Format:Hardcover
Language:English
ISBN:3642164749
Format: Hardcover
Condition:
$
59.87
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