Customer Equity Management [With CDROM]

by Roland T. Rust, Katherine N. Lemon, Das Narayandas

Book Overview

*Practical *Framework *Applied *Cases *Award-Winning Research This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131535609
• ISBN13: 9780131535602
• Release Date: January 2004
• Publisher: Prentice Hall
• Length: 552 Pages
• Weight: 1.83 lbs.
• Dimensions: 0.8" x 7.1" x 9.2"