Customer Engagement in Theory and Practice: A Marketing Management Perspective

By Katarzyna Żyminkowska

1. Concepts of Customer Activism.2. Interpreting Customer Engagement in the Marketing Discipline.3. Placing Customer Engagement within Marketing Management.4. Why Do Customers Engage?. 5. Firms' Practices in Customer Engagement Management.6. Customer Engagement Trends and Perspectives in Modern Business.

• Format: Hardcover
• Language: English
• ISBN: 303011676X
• ISBN13: 9783030116767
• Release Date: March 2019
• Publisher: Palgrave Pivot
• Length: 159 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"