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Customer-Data-Plattformen: Grundlagen, Systeme, Implementierung Und Prozesse
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Customer-Data-Plattformen: Grundlagen, Systeme,... [German] 3658405392 Book Cover

Customer-Data-Plattformen: Grundlagen, Systeme,... [German]

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Edition Description

Dieses Buch beantwortet grundlegende Fragen zu CDP, gibt einen Überblick über aktuelle CDPs und identifiziert deren Vorteile und Schwachstellen. Zudem setzt es sich mit unterschiedlichen Entwicklungen im Marketingumfeld auseinander, die starke Treiber für den Einsatz einer Customer-Data-Plattform...

Edition Details
Format:Paperback
Language:German
ISBN:3658405392
Format: Paperback
Condition:
$
44.57
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