Customer Co-Design: A Study in the Mass Customization Industry

By Stefan R Thallmaier

​Customers' Perceived Value in Co-Design & Mass Customization.- Challenges of Customer Co-Design.- Online Customer Co-Design.- Customer Co-Design & Live Help.

• Format: Paperback
• Language: English
• ISBN: 3658075252
• ISBN13: 9783658075255
• Release Date: October 2014
• Publisher: Springer Gabler
• Length: 218 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"